The aim of this general guide is to help explain how illustration licensing works, and hopefully remove much of the uncertainty and nervousness a small business owner or marketer might feel when commissioning an illustrator.
Now, working for free is a highly contentious issue in the creative industry and something I would not generally do, but I believe that sometimes it has a place - I’m certainly not the only designer who has ever chosen to do ‘pro bono’ work for a charity.
In 2018, I’m offering some pro bono design work to help a Bristol based, charitable organisation get their visual identity in order.
A strong identity can really help give credibility and presence to a charity, helping them gain cut through and therefore enabling them to do more of what they do best.
I’ve written this post, specifically with a start-up or small business owner in mind, and particularly those who are looking to commission a new brand identity. I’d like to help bring some clarity to the following:
How best to approach a designer, initially for quoting purposes
Ultimately how to find the best fit for you, in terms of who to commission
What’s It Like To Work With Me?
A Guide to the Process Stages of Your Design or Illustration Project
Commissioning a designer or illustrator, to work with you on a creative project can be a little daunting for some. Especially if you haven’t commissioned creative before, it’s hard to know what to expect. In this post, I’ve tried to break the process down, to show the various stages we would undertake in working together - & hopefully it'd be a pleasant and fun experience!
Just a little post at the end of the year to wish friends and clients a very Happy Christmas, and all the best for the New Year.
Thanks to everyone...
Collaboration between Designer and Client...
Can this make all the difference for a creative team of one?
Last month I attended Bristol Media’s Vision Conference - a really insightful and interesting event, delivering an impressive range of speakers, both creative and digital thinkers who offered their individual takes on the theme ‘Connecting Creativity’.
A thread that was touched on by a number of the speakers, was how to get the best out of teams of ‘creatives’. Keynote speaker Margaret Heffernan put forward the idea that there should not be seen to be creative people and ‘not-creative’ people, but that in a team everyone should be given the opportunity to input when developing solutions to problems.
I completely get that. But how does this work when there’s just you - a team of one?
This post is intended for small to medium business owners, individuals running not-for-profit organisations, and also marketing managers. To give ideas on how a creative approach - design, illustration or a combination of the two - can enhance your output and help engage with your audience. And, crucially, for any spend to be of good value for you.
A previous client of mine, a marketeer working on a client’s website, asked me for some advice about fonts. She wanted to use some creative/fun fonts but was unsure where to get them from and what was involved with regard to licensing.
There are so many font websites out there, it can be pretty confusing. So I thought I’d share the advice I gave her in case it could be useful for anyone else.
These pointers are intended for people who want to have a basic understanding of font use and licensing, particularly for websites.
This is an update on a previous post which outlined some questions to answer before briefing a new logo design.
Revised, improved, and building on my experience of working on new brand designs for a range of clients, I have now updated these questions to include some additional crucial information, and turned it into a PDF document, ready to fill in. DOWNLOAD HERE
Every illustration job is different. There are a number of key factors that a professional illustrator will want to know about in order to calculate their fee for your specific project.
In this post, I will outline the main considerations I focus on when quoting for illustration work. Also included is a link to download a handy PDF which will help you collate the crucial information needed when briefing an illustrator and asking them to provide costs for your project.
To coincide with the launch of my own new website, I thought I'd share a list of questions I ask clients who approach me to design a website for them. (And yes I did try to answer the questions myself before embarking on my own re-design!)
Now these questions are essentially to gain an overview of your business and what you need a website to do for you, as well as who it should speak to...
Are you in need of a designer or illustrator for your business/project, but not sure how to go about finding one who’s right for you? And also what would be the point in narrowing your search area?
If that sounds of interest, I have written a guest post over on the Drawn in Bristol Blog, sharing thoughts on why it makes absolute sense to start your search close to home...
So, ‘Logo Head’ on! You need a new logo/brand for your business and are at (or nearly at) the stage of briefing a designer - if that sounds like you, but you're struggling to formulate exactly what it is you want and need, keep reading...
The buzz around illustration and graphic design generally seems to me to be at an all time high at the moment (admittedly I follow a lot of illustrators and designers on Twitter and Instagram, so my view may be a little skewed), but events like Pick Me Up and Pictoplasma bring illustrative art forms into focus and celebrate the many top artists, designers and illustrators working at the top of their game. In short, Illustration Rocks!!
In this post, I have tried to break down how illustration could work for you, if you are a business, venture or organisation looking to connect with an audience. Obviously every business is different and with specific individual needs, so this really is intended to be a starting point, a pause for thought...
You are a business or start-up and know you need some help with the design side of things...You have a particular goal in mind and realise that some creative input and ‘designer knowledge’ would help you on your way.
But where to start…? You’ve never worked with a designer before (or worse, have previously had a bad experience) and you don’t know any personally. There seem to be so many design places around, but the jargon they use can be confusing and do they all offer the same thing? Read on, hopefully this post will put you at ease...
How to win clients or customers in a busy marketplace… a common issue for many businesses.
Edwards are an independent Bristol-based estate agent, who I have worked with over the last couple of years. The problem they face is competing against larger and more established agents to get a foot in the door (quite literally) with their potential clients. The plus point is that Matt Edwards, Managing Director, is keen to do things a bit differently…
The Work Cycle is a celebration of the Cycle to Work culture. This very stylish website is basically a homage to bikes in the workplace, people who love cycling to work and companies who embrace the whole bike culture.