Now, working for free is a highly contentious issue in the creative industry and something I would not generally do, but I believe that sometimes it has a place - I’m certainly not the only designer who has ever chosen to do ‘pro bono’ work for a charity.
In 2018, I’m offering some pro bono design work to help a Bristol based, charitable organisation get their visual identity in order.
A strong identity can really help give credibility and presence to a charity, helping them gain cut through and therefore enabling them to do more of what they do best.
This post is intended for small to medium business owners, individuals running not-for-profit organisations, and also marketing managers. To give ideas on how a creative approach - design, illustration or a combination of the two - can enhance your output and help engage with your audience. And, crucially, for any spend to be of good value for you.