This post is intended for small to medium business owners, individuals running not-for-profit organisations, and also marketing managers. To give ideas on how a creative approach - design, illustration or a combination of the two - can enhance your output and help engage with your audience. And, crucially, for any spend to be of good value for you.
A previous client of mine, a marketeer working on a client’s website, asked me for some advice about fonts. She wanted to use some creative/fun fonts but was unsure where to get them from and what was involved with regard to licensing.
There are so many font websites out there, it can be pretty confusing. So I thought I’d share the advice I gave her in case it could be useful for anyone else.
These pointers are intended for people who want to have a basic understanding of font use and licensing, particularly for websites.