PROJECT: THE ORCHARD PROJECT - MEMBERSHIP
CLIENT: THE ORCHARD PROJECT
The Orchard Project is the only national charity dedicated solely to the creation, restoration and celebration of community orchards. They work closely with community groups in hubs around England and Scotland helping to design and create new orchards and restore older orchards that will last for decades to come, as well as offering training and events to help groups make the most of their harvests.
At the end of 2018, The Orchard Project launched a new membership scheme to help achieve their vision of community orchards being established in every urban area, and the various benefits that this brings to communities as a whole.
OBJECTIVE
Having previously worked on the brand and label designs for The Orchard Project’s drinks enterprise, I was approached by Nicole Thomas, Fundraising Manager at The Orchard Project, to develop various print materials - a flyer to help market the membership scheme and the contents of the new membership pack, to be sent out to everyone who joins.
Pictured below: Membership flyer, front & back
The membership pack consists of an A5 folder to keep everything together, 2x A5 information leaflets/factsheets, a set of 4 orchard related postcards, an ‘Orchard Lover’ fridge magnet and The Orchard Project logo pin badge. I created the designs for all of these items.
The full membership pack contents
Custom-shape fridge magnet design
Sketched concept options for the fridge magnet, presented to the client for selection
A5 membership folder - the design wraps around the front & back.
Tree illustration, for use as a background for event posters
If you’d like to find out more about the Orchard Project, please do visit their website, and for more about becoming a member take a look here.
CLIENT FEEDBACK
The Orchard Project has been working with Carys on several commissions now. She comes highly recommended, and having seen her excellent work, I had no hesitation in approaching her to design our new membership pack. The whole process has been effortless from start to finish. Carys is very creative and professional, and happy to incorporate feedback - she is a joy to work with. I'm extremely pleased with the end-product: a beautiful pack that helps us entice more people to become a member and make a monthly donation to support our charitable work.
- Nicole Thomas, Fundraising Manager
RELATED PROJECTS
ORCHARD PROJECT DRINKS | Brand and label design for The Orchard Project’s community powered cider and juice enterprise
CONNECTICUT FUND FOR THE ENVIRONMENT | ‘Save the Sound’ Bioswale illustrations for a community based project focussed on improving urban environments