Planning Ventures Christmas Card 2017

Planning Ventures Christmas Card 2017

PROJECT: CHRISTMAS CARD ILLUSTRATION, 2016 & 2017
CLIENT: PLANNING VENTURES

Planning Ventures are a Bristol based planning consultancy, run by Julie Laming and Lyn Jones.

* CASE STUDY UPDATE: DECEMBER 2017

Following on from the design I created for them last year, Jules & Lyn got back in touch to ask me to create a second christmas card design for this year. The brief this time was to create something whimsical, which was 'totally different' in style and approach to the previous design, but with a use of their brand colours, as before.

Another steer they gave me was to perhaps include a person/character such as an angel. I took a slightly different angle and proposed the ice skater in a wintery landscape. The decision to include gold in the design was intended to add warmth and little luxury...

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The card was printed with white and colour inks onto Arjowiggins Curious Metallics Super Gold stock by With-Print

 My initial sketch for the design, approved by the client before I worked up the image as final artwork

My initial sketch for the design, approved by the client before I worked up the image as final artwork

 

THE PREVIOUS YEAR"S CHRISTMAS DESIGN:

 Planning Ventures Christmas Card 2016

Planning Ventures Christmas Card 2016

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OBJECTIVE (Christmas 2016)

The Planning Ventures team have a very strong interest in architecture and commissioned me to create a christmas card design/illustration which would incorporate some of their favourite Bristol buildings and landmarks, ranging from the well-known to the more obscure. The colours used were to be based on the existing brand palette.

 

Living in Bristol I'm used to seeing illustrated Bristol imagery,  with this project it was nice to be able to move away from some of the more obvious Bristol landmarks and have fun with how they worked together as a composition. That said, I particularly like the cranes... as well as being quite challenging to make them work as solid shapes rather than lines, they remind me of 'Pringle' style socks, which seems quite appropriate for a christmas image!

 

... And for anyone interested, these are the buildings/landmarks referenced in the illustration:

Purdown BT Tower • The Floodlights at Gloucestershire County Cricket Club • Bristol & Exeter House • Pero's Bridge • Bristol Jamia Mosque • The WCA Co-Operative Warehouse • The Planetarium • The Generator Building • Electricity House • Colston Hall • Knowle Water Tower • Banana Bridge • Lakeshore • The Carriage Works • The Harbourside Cranes • The steps up to St George's

Planning Ventures have created a blog post to give a little more detail about each building, you can see that here

 

CLIENT PERSPECTIVE

"Jules and I sat down for a Christmas card signing session yesterday... Just to say many thanks again for your design work, you totally delivered on our brief and we're really pleased with them. " - Lyn Jones, Planning Ventures

 

RELATED PROJECTS

Campaign Identity for St George's Bristol

And also featuring illustrations of Bristol architecture... University of Bristol: Undergraduate and Post Graduate Prospectus

 

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