PROJECT: BRANDING FOR 2 APPS - Humanised Resources & Space View
CLIENT: SOFTWIRE WEST
Softwire is a UK based software development company with offices in London and Bristol
To design simple branding for 2 apps: Space View and Humanised Resources, with a professional, clean and modern feel... not 'corporate'
SpaceView is a meeting room booking application which can be accessed on a desktop computer and also via a tablet mounted outside meeting rooms. The emphasis on simplicity and usability.
Humanised Resources is a suite of HR products (initially just for recruitment management), again simplicity and usability are key factors.
The icon within the Space View logo is intended to evoke the idea of space, of open and closed doors, with red and green denoting available or occupied meeting places.
Pictured below is the logo with strapline, designs for the app screens and the brand colour palette (click an image to enlarge):
My approach for Humanised Resources was bold simplicity. The simple shapes create the initials HR in the negative space.
Pictured below are other versions of the logo, designs for the app screens incorporating the logo, icons and colour palette. (Click an image to enlarge )
For both projects, colours were selected for legibility and clarity on mobile devices. For UX purposes the client requested that each palette should include a red, green and blue, and fonts be limited to readily available Google Fonts.
Also with a clean, graphic feel: Sarah-Jane Marriott Consulting
Soil Circle Identity for the Soil Association Branding for a new membership level of the Soil Association to help fund and deliver meaningful changes to food, farming and land-use policies across Britain