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Project

Blue Prescribing

Client

Wildfowl & Wetlands Trust (WWT)

Vision

To harness the power of wetlands spaces as a way to improve poor mental health

Developed by WWT in partnership with the Mental Health Foundation, Blue Prescribing is a form of nature prescribing, for people experiencing poor mental health to spend time outside enjoying the benefits of wetland nature.

I was asked to create a set of illustrations to be animated as part of a short promotional film about Blue Prescribing.

My illustrations purposely feel calm and have a sense of the wide open spaces that wetlands offer.
I developed the idea of a blue thread running through all the illustrations, which links the scenes together and also helps describe the journey of a participant on a blue prescribing course.

With a scripted voiceover, the animated illustrations clearly show the impact and benefits of Blue Prescribing on an individual’s mental health and the practicalities/features of a Blue Prescription, to key decision makers (those who make referrals e.g. GPs, and those who give advice/consult on referrals) working in the health and social care sector.

Illustration showing the contrast between a woman with low mood, depression, poor mental health to spending time in a calm, wetland space, walking and talking with someone else to benefit mental health
VO: Blue Prescribing offers so much more than just a walk around a wetland
Illustration of 2 women walking in a wetland space to help mental health
Illustration of 2 women spending time, talking in a calm wetland space to help mental health
Small group of people standing in a wetlands space, being led on a blue prescribing course session
VO: As part of a structured six or eight week course, participants spend three hours a week in a wetland.
Small group of people standing in a wetlands space, being led on a blue prescribing course session
Small group of people standing in a wetlands space, being led on a blue prescribing course session
Illustration of a wetlands space, featuring people involved in activities to improve mental health - birdwatching, spending time in nature and making a willow sculpture as a small group
VO: They’re offered a range of activities that encourage a deeper connection with nature and the changing seasons, all designed to improve mental health, reduce anxiety and depression and encourage mindfulness. These can include: guided walks, nature themed arts and crafts like willow weaving, as well as introductions to bird watching and support identifying different species. . .
Illustration of a wetlands space, featuring people involved in activities to improve mental health - birdwatching, spending time in nature, walking with others and making a willow sculpture as a small group
Illustration of a wetlands space, featuring people involved in activities to improve mental health - birdwatching, spending time in nature, walking with others and making a willow sculpture as a small group
Illustration of a wetlands space, featuring people involved in activities to improve mental health - birdwatching, spending time in nature, walking with others and making a willow sculpture as a small group
Illustration of a wetlands space, with people working as a small group to make a willow sculpture
VO: Group sizes are kept small and are facilitated by professionals experienced in mental health and nature connection
Illustration of a wetlands space, with people working as a small group to make a willow sculpture
Illustration of wetlands with water, plantlife, dragonfly and a wooden walkway. Words above give information about Blue Prescribing - who it’s for
Illustration of wetlands with water, plantlife, dragonfly and a wooden walkway. Words above give information about Blue Prescribing - who can make referrals
Illustration of wetlands with water, plantlife, dragonfly and a wooden walkway. Words above give information about Blue Prescribing - a website address
A sunny wetlands scene, with woman looking calm and happy under a willow tree. A positive image with lots of nature and wildlife
VO: Research by WWT shows structured health programmes in wetlands like these can have wide ranging health benefits, from reducing stress and anxiety to improving mental wellbeing. They can also reduce social isolation and increase physical activity…
A sunny wetlands scene, with woman looking calm and happy under a willow tree. A positive image with lots of nature and wildlife
A sunny wetlands scene, with woman walking. A positive image with lots of nature and wildlife

Initial Sketch Stage

Initial sketch for illustration about blue prescribing
Initial sketch for illustration about blue prescribing
Initial sketch for illustration about blue prescribing
Initial sketch for illustration about blue prescribing
Initial sketch for illustration about blue prescribing
Initial sketch for illustration about blue prescribing

Above: My sketches for the project

Below: Sketches with notes on how the images could potentially work at the animation stage.

Initial sketch for illustration about blue prescribing with written description and voiceover content for when the illustration is animated
Initial sketch for illustration about blue prescribing with written description and voiceover content for when the illustration is animated
Initial sketch for illustration about blue prescribing with written description and voiceover content for when the illustration is animated
Initial sketch for illustration about blue prescribing with written description and voiceover content for when the illustration is animated
Initial sketch for illustration about blue prescribing with written description and voiceover content for when the illustration is animated
Initial sketch for illustration about blue prescribing with written description and voiceover content for when the illustration is animated
Image reference for colour palette from the WWT brand guidelines

The Illustrations use colours from the WWT brand colour palette at the time of the project. (The WWT has since been updated)

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