I was asked to create a simple logo and visual identity for this small, community organisation who were looking to grow and project a professional image. They want to connect with local residents and businesses, and be seen as a trusted, democratic and highly localised resource, enabling more renewable energy use and generation in our local area.
The design concept plays on the idea of pulling together to dial up green energy and start cooling the earth’s temperature.
Although I arrived at a graphic solution, I wanted to retain a human feel. To help with this, the shapes within the logo have a slightly organic feel, rather than being overly geometric and angular.
I selected colours with a contemporary feel which work together to visualise the potential temperature shift achieved through transitioning from fossil fuels to more sustainable energy.
Some pages from the CATSA brand guide, created for the client and supplied along with finalised artwork:
This set of icons were developed later for use across printed materials and online. Following on from the brand mark, they bring a colourful and friendly feel to help emphasise the idea of ‘powering up’ with green energy.
CATSA are welcoming and inclusive rather than cold and corporate. These designs are helping them establish their position within the community as an organisation who are trustworthy, encouraging, knowledgeable and well connected in the environmental sector.
CATSA website design by If Not Now Digital
This project followed on from a previous project I’ve done for another local community group Sustainable Thornbury
