I was commissioned to create a logo and illustrated trail map for South Ken Green Trail, to help promote the trail to a wide-ranging audience, from young families to people of all ages with an interest in nature and the environment.
It was an absolute joy to illustrate all the iconic London buildings along with an array of nature based elements. Colourful, friendly and bursting with life, the map highlights the green, environmentally-focussed installations, encouraging visitors to explore life in the city in a new way.
The trail map was available for visitors to download, and print at home if they wished.
The primary version of the logo, as featured on the map has a white background.
An alternative green version was also created for variation on social media and for print applications where a colour was preferable.
Process
A visual walk through of the general stages I went through in creating the illustrated map.
As the final map would be downloaded for printing at home, I intentionally designed in white around the edges, as home printers don’t generally print to the edge of the page
Interested to see some more illustrated map projects?
Take a look at these: Celebrating Filton | CattleCountry | Pendinas Access Map | Tytherington Green Spaces
