I’ve written this post, specifically with a start-up or small business owner in mind, and particularly those who are looking to commission a new brand identity. I’d like to help bring some clarity to the following:
How best to approach a designer, initially for quoting purposes
Ultimately how to find the best fit for you, in terms of who to commission
This is an update on a previous post which outlined some questions to answer before briefing a new logo design.
Revised, improved, and building on my experience of working on new brand designs for a range of clients, I have now updated these questions to include some additional crucial information, and turned it into a PDF document, ready to fill in. DOWNLOAD HERE
So, ‘Logo Head’ on! You need a new logo/brand for your business and are at (or nearly at) the stage of briefing a designer - if that sounds like you, but you're struggling to formulate exactly what it is you want and need, keep reading...
You are a business or start-up and know you need some help with the design side of things...You have a particular goal in mind and realise that some creative input and ‘designer knowledge’ would help you on your way.
But where to start…? You’ve never worked with a designer before (or worse, have previously had a bad experience) and you don’t know any personally. There seem to be so many design places around, but the jargon they use can be confusing and do they all offer the same thing? Read on, hopefully this post will put you at ease...