Maternal Mental Health Strategy Map Illustration

Project

MMHA Strategy Map

Client

Maternal Mental Health Alliance

Vision

For every mum and family in the UK to have access to the mental health support they need before, during and after pregnancy

The Maternal Mental Health Alliance (MMHA) is a UK charity and network of 130 organisations, dedicated to ensuring women and families affected by perinatal mental health problems have access to high-quality, compassionate care.

The client approached me with an idea to visualise their strategy in the form of an ‘Amusement Park’ style map, where there would be different areas relating to their four pillars.

It was an absolute joy to bring this idea to life visually – to make the strategy fun and engaging without diminishing it’s importance or making it feel silly or trivial.

The concept pulls together over-arching themes and objectives derived from a lengthy strategy document, and distills them down into clear and ‘easily to understand’ illustrations. These combine to form the basis of the map which is populated to reflect the diverse range of women and families receiving support from MMHA.