The logotype and brandmark are both based on my original hand-drawn versions of the lettering, with inspiration from retro-style typography and the flow of swirly, molten chocolate inspiring the letterforms.
Below: Pages from the brand delivery guide.
Ruby red, white and chocolate are the primary brand colours, but additional colours have been included as part of the brand, to provide scope for flexibility in the product packaging – to denote different origins of chocolate, %age Cocoa and flavours. Colours can be applied with a ‘ mix’n’match’ approach, as appropriate, and the client has further developed this through the use of patterns alongside the logo, which can be seen in their current chocolate-based product range.
