For flexibility of use
Individual icons and illustrations can be used separately within documents and presentations, as needed.
Process
The early stages of this project involved a number of different sketch versions. There were changes to the brief and I needed to adapt the layout to reflect these as well as taking care to reflect the complex and various subtleties and sensitivities of the illustration content.
Included is what I call a ‘hybrid sketch’ – part sketch, part finished artwork. This serves as a work in progress, to show the proposed illustration style for elements that have been signed off, and as an easier way to show the client how certain elements could work, specifically the Levels and Approaches sections.
Usually my aim is to have the sketch fully signed off before starting on the final artwork, but sometimes it’s helpful to adapt the process a little in order to move things forward.


















